INCREDIBLY EFFECTIVE
MASTER YOUR ICP. MAXIMIZE YOUR RETURNS.
INCREDIBLY EFFECTIVE LEADS
Unlock Your ICP to Generate Millions in Profitable New Sales.
The EXACT PROCESS you need to UPGRADE YOUR LEAD FLOW with hundreds of HIGH-VALUE LEADS now.
“Your most valuable customers are out there. I’ll show you how to find them.”
USING REAL TECHNIQUES DEVELOPED AND REFINED OVER DECADES TO GENERATE MILLIONS IN HIGHLY-PROFITABLE SALES
HOW IT WORKS
Discover your ideal clients or customers, build your lists, capture sales, and grow your business. Inside Incredibly Effective Leads, you'll learn how to:
- Segment your market so you can find the right leads for your business
- Research your ideal customers and leads
- Identify searchable traits, characteristics, and commanalities
- Identify and address customer needs and pain points
- Build your Ideal Customer Profile (ICP) you can attract better leads and close more sales with less effort
- Build a sustainable list of highly-targeted leads
- Reach and engage your most ideal leads
- Measure and analyze your leads development
- Refine your ICP
- Grow your business
- ...and much, MUCH MORE!
WHO IT'S FOR
Entrepreneurs and small business owners who are ready to scale their businesses and want more consistent, high-value lead flow. Leverage my 25+ years of experience building consistent, high-value lead flow for my businesses and my clients.
I’ve worked with some of the most successful brands in the world, including…
And I’ve helped countless entrepreneurs and small business owners like…
What They're Saying
“Before working with Michael, I knew what my customers needed, but I didn’t know how THEY viewed what they needed. Knowing the latter is like instantly understanding a foreign language. It was a priceless unlock for me.”
KRISTIN KENZY
Founder, Polymath Media
"Michael has been an incredible asset towards my business. I admire his honesty and genuine concern to ensure you (Business owner) and the business thrive."
DANIEL SHONGWE
Podcast Sponsorship Consultant
“Michael has been a game changer for my business. His guidance around lead generation and business strategy has helped me make smarter decisions and grow with confidence.”
AMANDA BLACK
Founder, The Solo Female Traveler Network
"Michael helped me turn my business around. I was confused about my business model and how to find the right customers. He asked the right questions, showed me relevant examples and pointed me in the direction of where I could realistically take my business."
JASON DE LOS SANTOS
Founder, Pixelated Stories Digital Marketing
"Michael is fantastic at what he does. He helped me define my ICP and develop a deep understanding of their psychology, as well as their specific consumer behaviors. His content is easy to understand and extremely actionable."
REED BLAZER
Breath Coach, Breathe with Reed
More of What They're Saying
ANDY CRAIG
CEO, AdHabit
Gabe Salinas
CEO, Brolo
Hey, Michael Jacobs here,
If you're an entrepreneur or small business owner who is ready to scale your business and want more consistent, high-value lead flow, then this will be the most important course you will ever take. Leverage my 25+ years of experience building consistent, high-value lead flow for my businesses and my clients, so you can exponentially increase your profitable sales in any industry.
For starters, Incredibly Effective Leads is unlike any traditional "course".
The reasons why are fourfold:
1. This isn't a course where you just learn a bunch of theory and hope you can apply it yourself. You'll get the exact tools and methods to implement in your business right away. This is an action-oriented course that you can implement as you take. No waiting. Just doing.
Everything is delivered instantly via digital download and private portal access so when you invest today, you'll get instant access to the course (and all the bonuses) right away.
2. There's no fluff or filler. Every lesson is designed to be efficient and effective, showing you exactly what to do, how to do it, and why!
3. It's respectful of your time. Lessons are easy to follow, never too long, and can be done all in one session or one at a time as your schedule permits.
4. You'll quickly "get" the entire framework and system I'm personally using, and my clients use, to define, identify, reach, and engage ideal customers efficiently, predictably, repeatedly and consistently...
But I'm getting ahead of myself just a bit.
You have a problem...
You’ve built a list. You’ve reached out. You’ve sent emails. Made phone calls. Even met face-to-face. And yet? You’re not getting the sales you expected.
Conversions are underwhelming. Your close rate is missing expectations. Your return on ad spend is disappointing at best.
This is what happens when you don’t define, identify, reach, and engage with your ideal customers. You set a target, but you’re missing the mark because you’re going after the wrong leads.
- You waste time, effort, and money targeting too broad or altogether incorrect audiences.
- You experience low conversion rates because your messaging doesn’t resonate with the right people.
- You lack clarity on where to focus your resources and which leads hold the most value.
And then this happens...
- Wasted Spend
Marketing efforts often target the wrong audience, leading to high costs and low return on investment.
- Too Much Data, No Clear Direction
You collect endless data, but lack a strategy to interpret it. Decisions end up based on guesses rather than insights.
- Unfocused Messaging
When you’re not sure who you’re talking to, your message becomes generic and forgettable. Prospects lose interest quickly.
- Poor Conversions
A broad approach brings in unqualified leads. Sales teams waste time, pipelines get clogged, and growth slows down.
- Off-Target Products
Without customer clarity, products and services don’t meet real needs. Time and resources are spent on the wrong things.
- Scaling Is a Struggle
Forecasting and growth are nearly impossible when you don’t know where your best opportunities come from.
- Team Misalignment
Different departments follow different ideas of the ideal customer. Strategies clash and communication breaks down.
- Weak Brand Positioning
Lack of focus causes your brand to blend in. Without a clear ICP, it’s hard to stand out or build a strong identity.
Which can lead to...
- Bleeding resources – both financial and human – on ineffective lead generation campaigns.
- Missed revenue opportunities because you aren’t reaching high-value customers who are primed to buy.
- Stalled growth as you fail to scale effectively due to inconsistent or low-quality leads.
And then you end up with...
- Wasted Budget and Unclear ROI
Without a precise target, marketing and sales efforts become expensive and ineffective. Acquisition costs rise, returns stay low, and cash flow suffers.
- Long Sales Cycles and Lost Deals
You chase unqualified leads that never convert. Valuable prospects get overlooked and often end up with competitors who know exactly who they are targeting.
- Weak Brand Identity
Unfocused messaging makes your brand forgettable. If buyers don’t see a clear benefit, they move on, and your relevance in the market fades.
- Disjointed Teams and Inefficiencies
When departments lack a shared vision of the ideal customer, strategies conflict, messaging becomes inconsistent, and internal friction slows everything down.
- Unpredictable Growth
Scaling is difficult without clarity on who drives your success. Growth becomes erratic, and long-term planning turns into a guessing game.
- Low Customer Satisfaction
When offerings don’t align with what your best customers truly need, satisfaction drops. Churn increases, referrals shrink, and loyalty fades.
- Missed Competitive Advantages
A clear ICP reveals where you shine. Without it, your business blends in, struggles to differentiate, and often competes on price instead of value.
You need a simple, effective way to define, identify, reach, and engage the most profitable customers for your business.
And you need more than just a template - you need a plan. You need an expert that has been there and done it themselves and for others. Someone who knows what works and what doesn’t and distills it all down in a way that helps you hit the ground running.
Use Incredibly Effective Leads to...
- Attract higher-quality leads who are more likely to convert into profitable customers.
- Become more strategic, efficient, and cost-effective with your marketing and sales efforts.
- Confidently scale your business by reliably reaching customers who truly value your offer.
So you can have...
- Smarter Targeting and Better Use of Budget
Knowing exactly who you’re trying to reach allows you to focus resources on what works. Marketing becomes more precise, more efficient, and more profitable.
- Messaging That Converts
Clear customer insight leads to sharper messaging. You speak to real problems with real solutions, making your outreach more compelling and more effective.
- Faster Sales and More Wins
A pipeline full of qualified leads means less time chasing the wrong people. Sales cycles shrink, conversions rise, and forecasts become more predictable.
- Stronger Brand Positioning
When you solve specific problems for a specific group, you stand out. Your brand becomes known, trusted, and respected in your niche.
- Confident, Data-Driven Decisions
A defined ICP makes it easier to analyze what matters. You plan better, spot trends faster, and grow with more confidence and less guesswork.
- Team Alignment Across the Board
Everyone works from the same playbook. Marketing, sales, product, and support all pull in the same direction, improving outcomes and culture.
- More Loyal Customers
The right customers get what they truly need. They stay longer, refer others, and become champions for your brand.
- Sustainable Growth That Scales
Focused, repeatable success builds momentum. You grow faster, expand smarter, and reduce risk by building on a strong foundation.
With Incredibly Effective Leads, You’ll...
- Establish a sustainable pipeline of highly-targeted leads
- Create a system to efficiently define, find, reach, and engage these leads
- Produce more effective messaging using the same language your customers use
- Track your results and continuously refine your ICP, so it remains relevant even when the market changes
Yes, that is a LOT of proven, real world strategies and tactics to cram into one course. In fact, that's just the tip of the iceberg. There's a lot more inside, too.
UNBEATABLE VALUE
Just $297 - the most affordable system to build an incredibly effective ICP that will bring you the right leads and millions of dollars in new sales.
I’ve used everything in this course to generate highly-targeted leads that have spent millions and millions of dollars with my businesses over the past 25+ years, and I’ve helped others do the same with the exact systems in this course, so I’m offering a 100% Money-Back Guarantee.
Complete the course and if you aren’t 100% satisfied with your purchase, I’ll give you a full refund within 30 days of purchase.
“The smart way to consistently generate high-value leads and millions of dollars in new sales for any type of business in any market.”
WHAT'S INSIDE INCREDIBLY EFFECTIVE LEADS AND WHAT IT MIGHT MEAN FOR YOU AND YOUR BUSINESS...
Your Complete Targeted Leads Toolkit
Get everything you need to understand your ideal customers, find hundreds more like them, and set your path to millions in new sales, including...
12
Highly-Specific
Core Modules
- I will teach you the exact methods I’ve cultivated over the past 25+ years to discover, build, capture, and grow your ideal customer base
4
Bonus Modules
That Go Deep On:
- ICP vs. Buyer Persona
- Buyer Personas
- Product-Market Fit
- Value Proposition
6
Time-Saving
Templates
- Two ICP Templates
- Empathy Map
- Customer Journey Map
- Two Buyer Persona Templates
2
Detailed List-Building Checklists
- Build Your B2C List
- Build your B2B/ B2G List
11
Worksheets Focused On:
- Market Segmentation
- Passive Research
- Active Research
- Identifying Ideal Leads
- Connections
- Reaching and Engaging Your Ideal Customers
- Message Funnel Maps
- Metrics and Benchmarks
- Customer Pain Points
- Product-Market Fit
- Value Proposition
- Get a comprehensive list of 21 lead magnets you can build for your business
- Descriptions, benefits, and examples for each type of lead magnet
- The most comprehensive list of ways to segment your audience
- 27 unique segments and more than 100 subsegments
And there's more...
YOU GET LIFETIME ACCESS: USE AGAIN AND AGAIN
- Get unlimited lifetime access to the course, worksheets, bonus materials, and other materials
- Apply the concepts and frameworks to every new market you enter and business you start
- Use these resources for any business you currently run or plan to run in the future
- Save months of work and avoid wasting your time and money on sales and marketing efforts that target the wrong audience
- A valuable resource for every stage of your business growth
Remember: We give you everything you need to define, identify, reach, and engage your ideal client base.
Incredibly Effective Leads Will Take You from Chaos to Clarity
That Stifling Fog of Uncertainty
- Aimless Outreach: Your marketing and sales efforts shoot in every direction.
“Am I burning cash chasing leads that will never convert?”
- Bloated Costs: Campaigns that eat into your budget without tangible returns.
Sleepless nights tallying up ad spend with little to show for it.
- Time Sink: Nurturing leads that go nowhere, months lost with no big wins.
The frustration of watching pipelines drag on without real progress.
- Messaging Confusion: Your value proposition is too broad to resonate.
“I can’t seem to speak their language, let alone capture their attention.”
- Missed Potential: Overlooking loyal, high-value customers who’d buy again and again.
That nagging feeling that you’re letting golden opportunities slip by.
- Paralysis by Guessing: Constantly second-guessing who you should target next.
“What if I keep missing the mark and never hit my revenue goals?”
Zero In on Your True Market
- Strategic Focus: Identify exactly who your best customers are.
You breathe easier knowing every action has purpose.
- Lean Spending: Invest in campaigns that actually pay off.
Feel secure as every dollar of ad spend brings you closer to conversion.
- Accelerated Sales Cycle: Engage leads that already fit your ICP.
Celebrate wins faster, as qualified prospects move swiftly toward a deal.
- Sharpened Messaging: Speak directly to core desires, pain points, and values.
“Wow, I never knew my brand could resonate this deeply!”
- Amplified Growth: Build a pipeline of loyal customers who return and refer.
Experience steady, predictable growth and watch your brand equity rise.
- Confident Decisions: Move forward with certainty, backed by data-driven insights.
Pitch your strategy with pride knowing you’ve done your homework.
Embrace the confidence that comes from knowing exactly who you’re serving and how to reach them so you can focus on what truly drives growth, profit, and long-term success.
How It Works: Unlock Your ICP to Generate Millions in New Sales
1
Discover
Segment, research, and identify the exact ideal clients for your offer. Use the worksheets to efficiently determine who you should really be selling to.
2
Build
With the information from the Discover step, build your ICP with the included templates and then use the checklists to leverage your ICP to build your list of ideal customers.
3
Capture
Reach and engage your new list using the Reach & Engage worksheet and message funnel map. Measure and analyze your results with the metrics worksheet.
4
Grow
Using your metrics and analysis, refine your ICP to identify additional ideal clients and continue to grow your business and your profits.
Remember: You get lifetime access to everything included in the course, including all resources and bonuses, so you can use this course again and again to build your existing business or launch a new one.
WHAT'S INSIDE
12 Core Lessons
- Lesson 1: Introduction
In this lesson, you’ll learn how identifying the right market is crucial to business success. Michael shares a real-world example of a billion-dollar company that failed to generate sales because they targeted the wrong market. He introduces the concept of Ideal Customer Profiles (ICPs) and explains how defining, identifying, validating, reaching, and engaging the right customers can lead to millions in highly profitable sales.
- Lesson 2: What is an ICP?
In this lesson, you’ll learn what an Ideal Customer Profile (ICP) is and why it’s essential for business growth. Michael explains that not all customers are equal, and targeting the right ones leads to higher sales, lower costs, and greater efficiency. You’ll discover how an ICP helps define the demographics, psychographics, behaviors, and preferences of your most valuable customers, so you can focus your efforts on the customers most likely to buy.
- Lesson 3: Market Segmentation
In this lesson, you’ll learn how market segmentation helps you refine your ICP by breaking down your target audience into four key categories: demographics, psychographics, behaviors, and geography. Michael explains why not all potential customers are a good fit and teaches you how to identify and segment your most profitable audience to increase conversions while reducing wasted effort.
- Lesson 4: Research
In this lesson, you’ll learn how to research your market segments to validate your ICP. Michael explores different research methods including databases, reports, analytics, surveys, interviews, and social media insights to uncover real customer behaviors, needs, and preferences. By the end, you’ll know how to gather and analyze data that strengthens your ICP.
- Lesson 5: Identify
In this lesson, you’ll learn how to define and identify your ideal customers using the data and insights from your research. Michael walks through the process of determining who your offer is made for, what results you provide, and who is willing and able to pay for it. By the end, you’ll have a clear understanding of the exact type of customer you should be targeting.
- Lesson 6: Customer Needs & Pain Points
In this lesson, you’ll learn how to identify and address your ideal customers’ pain points. Michael explains the four main categories of pain points financial, productivity, process, and support and introduces empathy mapping and customer journey mapping as tools to uncover frustrations and unmet needs. By understanding your customers’ biggest challenges, you’ll be able to position your offer as the perfect solution.
- Lesson 7: Build Your ICP
In this lesson, you’ll learn how to distill all your research into a clear, one-page ICP. Michael emphasizes the importance of keeping it concise and focused on the most important, searchable characteristics of your ideal customers. By the end, you’ll have a refined ICP that is easy to reference and use to attract more high-value clients.
- Lesson 8: Build Your List
In this lesson, you’ll learn how to turn your ICP into a list of actual leads. Michael explains where to find ideal customers using search tools, databases, LinkedIn, industry associations, competitor research, and networking. You’ll also learn how to filter and refine your list to ensure you’re targeting only the most qualified prospects.
- Lesson 9: Reach and Engage
In this lesson, you’ll learn how to connect with your ideal customers and engage them effectively. Michael covers strategies such as warm introductions, social media participation, email funnels, and message sequencing. You’ll also discover how to test and refine your outreach efforts to maximize engagement and conversions.
- Lesson 10: Measure and Analyze
In this lesson, you’ll learn how to track the effectiveness of your ICP and engagement efforts. Michael discusses key metrics such as email open rates, click-through rates, response rates, and conversions, and explains how to set benchmarks and adjust strategies based on data. By the end, you’ll know how to analyze results and continually improve your approach.
- Lesson 11: Refine
In this lesson, you’ll learn how to continually refine and optimize your ICP based on real-world feedback and data. Michael explains the importance of tracking trends, making small adjustments, and incorporating customer insights to ensure that your ICP remains accurate and effective over time.
- Lesson 12: Next Steps
In this lesson, you’ll learn how to maintain and evolve your ICP as your business grows. Michael provides guidance on ongoing research, customer engagement, and refining your ICP to align with changing market conditions.
4 Bonus Lessons
- Bonus Module 1: ICP vs. Buyer Persona
In this lesson, you’ll learn the difference between an Ideal Customer Profile (ICP) and a Buyer Persona. Michael explains that while an ICP defines the traits of your ideal customer, a buyer persona brings them to life as a semi-fictionalized character. You’ll discover how to use both to improve targeting, messaging, and customer engagement.
- Bonus Module 2: Buyer Personas
In this lesson, you’ll learn how to build effective buyer personas that personalize your ICP and help you craft more relevant and engaging marketing messages. Michael walks through examples of buyer personas and explains how they humanize your target audience, making it easier to relate to and sell to your ideal customers.
- Bonus Module 3: Product-Market Fit
In this lesson, you’ll learn how to evaluate and improve your product-market fit. Michael introduces the Product-Market Fit Matrix to help businesses identify whether their product meets strong market demand. You’ll also learn how to adjust your offer and messaging to ensure you’re serving the right audience with the right solution.
- Bonus Module 4: Value Propositions
In this lesson, you’ll learn how to craft a compelling value proposition that clearly communicates what you offer, who you help, and why customers should choose you. Michael provides a simple three-part formula and explains how to refine your messaging to make it more persuasive and impactful.
6 Time-Saving Templates
- Two ICP Templates
- Empathy Map
- Customer Journey Map
- Two Buyer Persona Templates
2 Checklists
- Build Your B2C List
- Build your B2B/ B2G List
11 Worksheets
- Market Segmentation
- Passive Research
- Active Research
- Identifying Ideal Leads
- Connections
- Reaching and Engaging Your Ideal Customers/ Clients
- Message Funnel Maps
- Metrics and Benchmarks
- Customer Pain Points
- Product-Market Fit
- Value Proposition
Exclusive Bonus: Market Segmentation List
- The most comprehensive list of ways to segment your audience with more than 100 segments and subsegments to choose from
Exclusive Bonus: Lead Magnet Ideas
- Comprehensive list of lead magnets you can build for your business
Lifetime Access: Use Again and Again
- Get unlimited lifetime access to the course, worksheets, bonus materials, and other materials
- Apply the concepts and frameworks to every new market you enter and business you start
- Use these resources for any business you currently run or plan to run in the future
- Save months of work and avoid wasting your time and money on sales and marketing efforts that target the wrong audience
- A valuable resource for every stage of your business growth
I’ve worked with thousands of professionals worldwide including CEOs, marketing executives, product developers, engineers, and more to elevate sales, increase profits, and expand market share. For more than two decades, I’ve uncovered thousands of ideal, targeted leads that have generated millions in highly-profitable sales across a wide range of industries and for a myriad of businesses, including several of my own.
Why This Matters to You
Experience matters. Some things are just not taught in school, outlined in books, or explained on social media. To grow your business, you need actionable strategies that have been optimized for real world use and delivered in an easy-to-understand manner. You need a guide that cuts through the BS and delivers real strategies and resources that you can immediately take action on. And most importantly, you need a major return on your investment. You need real growth that delivers better customers, more sales, and higher profits. And that’s exactly what Incredibly Effective Leads is designed to do.
Real, practical, actionable. Strategies and tools that actually work day after day and year after year.
As one client said, “Michael practices what he preaches, he knows what works, and he knows what doesn’t. One of the great things about him is that what he does for your business, he also does for his own business.” Everything provided inside the course is real, practical, and actionable. It contains the exact strategies and tools I’ve used successfully for more than two decades.
Let’s Make Real Growth Happen
With this course, you’ll have the power to:
- Identify, find, reach, and engage the most ideal customers for your business
- Grow your business sustainably with leads that will beg you to work with them and keep coming back for more
- Resonate deeply with customers by learning to speak in their language
- Drive millions in new, profitable sales for your business
Ready to unlock your ICP and generate millions in new sales? Let’s get started.
Unlock Your ICP to Generate Millions in New Sales with Incredibly Effective Leads
🚀 The Course
$297
SAVE OVER 75%
- 11 core video modules ($700)
- 4 bonus video modules ($300)
- 11 worksheets ($100)
- 6 templates ($75)
- 2 checklists ($10)
- Additional lead magnet bonus ($10)
- Exclusive market segmentation list ($25)
- Lifetime access to all materials (priceless)
Value if sold separately $1,220
Your price: $297
🔒 30-Day Money-Back Guarantee: Get 100% of your money back if you buy the course and aren’t completely satisfied. Just send us a note within 30 days of purchase if you aren’t satisfied with the course, and we’ll refund every penny.
💡 Remember: The cost to target the wrong leads or not enough of the right ones can be devastating. Invest in your ICP now and unlock millions in new sales.
About Michael
Michael Jacobs builds businesses that not only run smoothly but scale effortlessly. He’s the founder and CEO of Sureshield Coatings, All Life Fitness, Sonic Hustle, and Incredibly Effective.
Michael specializes in developing systems that generate more sales, elevate marketing, streamline operations, and spark innovation, all of which lead to sustainable growth and profitability. He’s passionate about helping businesses work smarter, not harder, so owners can focus more on what they love most.
Michael started Sureshield in 2002 and grew it into a leading supplier of antimicrobial materials. He continues to work with brands of all sizes to incorporate antimicrobials into their products. Sureshield antimicrobials are used in products sold in more than 150 countries around the world.
On the B2C side, Michael started All Life Fitness in 2018 after being fed up with trying to find fitness products that worked for him. He combined the approachable nostalgia of 8-bit gaming with straightforward, clean language, and created products sold through Amazon, Walmart, Kroger, and fitness and wellness facilities as well as direct to consumers.
In 2023, Michael started Sonic Hustle to help podcasters focus on what they do best: make great content and build their audiences. Sonic Hustle provides professional audio editing, mixing, and mastering at affordable prices.
After many requests for advice and consultations, Michael started Incredibly Effective in 2024 to help entrepreneurs and small business owners accelerate growth, increase profitability, and free up their time through the use of customized systems and better lead building.
Frequently Asked Questions
An ICP (Ideal Client Profile) helps you focus on the right customers or clients as in the ones most likely to benefit from your offer and keep coming back. Without a clear ICP, you risk wasting time and money pursuing leads who never convert. A solid ICP gives you laser-sharp clarity on who to target, how to reach them, and how to speak their language so you can close more sales with less effort.
This course works for both. If you’re just starting, defining your ICP early on saves you from expensive trial and error. If you’ve been in business for a while, refining your ICP can revive stalled growth and help you reach new, more profitable segments you might be missing.
Often, the issue is a mismatch: your message resonates with people who aren’t truly your ideal buyers. Or you’re reaching the right folks but not addressing their real pain points. In this course, you’ll learn how to pinpoint those who actually need and value what you offer, then craft messages that speak to their key motivations. That way, they’ll be excited (and ready) to buy.
Anytime you want to grow or pivot your business. Maybe you’ve plateaued or you sense a new market opportunity or you’re launching a new product. Before you sink resources into marketing campaigns, it’s crucial to know exactly who you want to reach. So the best time to refine your ICP is now, especially if you’re seeing lackluster results with your current leads.
Perfect! If you’re just starting out, this course helps you avoid common mistakes by getting clear on your ideal audience from day one. You’ll learn to hone in on the right people and build your entire marketing strategy around them so you can set a strong foundation for growth.
Then, you're very much like me. I sell to companies of different sizes and locations across very different industries. It’s totally normal to serve multiple niches or segments. The course shows you how to define your primary ICP and, if needed, create additional ICPs for each major segment. This way, you won’t dilute your efforts trying to speak to everyone at once; instead, you’ll develop a clear plan for each audience you serve.
Absolutely. The process of defining and researching your ICP works no matter how niche or specialized your business is. In fact, if your business is especially unique, honing your ICP can help you stand out and find the exact people who appreciate and need your unique offer.
Not at all. While solopreneurs and small teams benefit greatly from having a tight ICP, larger companies and even enterprise teams can use these principles to pinpoint profitable customer segments and refine their lead generation. Anyone who wants a systematic way to find better leads can use this course.
Once you sign up, you’ll get an email with an instant login to our online platform. Everything is available on demand, so you can go through the modules at your own pace whether you prefer to binge-learn in a day or a weekend or take it step by step.
We walk you through each worksheet and template in the course. Simply download them and open on your device of choice or print out and then follow the step-by-step instructions. Each tool is designed to be plug-and-play, so you can apply each of them immediately to your own business.
No problem! At checkout, you have the option to add a personalized review and 1:1 video call at a one-time special discount. I am also available to provide longer-term ongoing guidance and expertise.
Stop guessing and start growing your business
Take the guess work out of finding your ideal customers and unlock millions in new sales with Incredibly Effective Leads, so you can:
- Drive millions in new, profitable sales for your business
- Connect with ideal customers on a deeper level
- Grow your business sustainably with leads that will beg you to work with them and keep coming back for more
- Identify, find, reach, and engage the most ideal customers for your business
INCREDIBLY EFFECTIVE LEADS
© 2025 Incredibly Effective, a member of Horizon Business Group, LLC